Ask yourself a few questions about your readers. If you have no idea what the answers to these questions are, consider creating a “Getting to Know You” poll. If you use Blogger, creating a poll is very easy.
- Into what age group do most of your readers fall?
- Are your readers mostly male or female?
- How much education have your readers finished?
- What is their socioeconomic status?
- What does your audience value (extra free time, saving money, high end quality, etc.)?Take a moment to think about the topic of your post and how your readers might react to it.
- Do they know anything about it? You don’t want to spend much time explaining things they already know.
- What are they least likely to care about?
- What kind of organization would best help your audience understand and appreciate your post?
- What do you have to say that might surprise your audience? Put this information in a conspicuous place.Each post you write is an opportunity to connect with your audience. Make sure you are taking advantage of that connection.
- Is there anything I have in common with my readers on the issue?
- What do you want your audience to learn about you through your post?
EDIT: If you are unfamiliar with Blog Analytics, this article will explain how to set up Google Analytics and explain what the data means about your readership. Just be aware that the analytics must run on your blog for awhile to give you accurate feedback.