I came home from my first SNAP! Conference with so much information to digest and evaluate. One of the issues that stuck with me was the fact that personal bloggers need to establish ourselves as professional authorities in our field while creating a sense of community with our readers. It’s incredibly tricky to find a happy medium.
After discussing this very issue with bloggers on both sides of the debate, I wrote a post for the SNAP! Creativity weighing the pros and cons of sharing personal stories or keeping your blog strictly professional. I have also shared a few suggestions for keeping a healthy balance between the two.